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    他们,没有范爷也没有宝马,只有“小而美”;他们,是地域、人群精准度要求极高的房地产行业,辣么,他们是如何借助微信大数据,打开LBS社交效果广告的先河呢?

    案例1

    韶关碧桂园

    20万广告费,17万人互动,667人报名,

    售出300余套住房,总价值达3亿元。

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    案例2

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    同样是20万广告费,30万人互动,9.9万点击量

    售出6套别墅,总价值达1亿多元。

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    辣么小主们就问了:为何地产大亨们能获得如此效果呢?

    精:深度用户画像

    朋友圈广告开启了LBS社交大数据蕴藏的广告势能。通过听取广告主对潜在消费人群的画像描述,对数据进行深挖,在最有效的定位地点、合适的时间、对最可能具有购买意愿的用户进行广告传播。(所以可见地产大亨们利用它网罗了多少潜在消费者!)

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    准:是用户而不是cookie

    不同于一般的cookie定向,基于腾讯的跨屏强账号体系,微信广告可以以极高匹配度触达广告主选择的人群,量化每一位用户的广告曝光体验,真正做到“不浪费另外一半的广告费”。(所以,极高匹配度让大亨们得到了更高质量的客户,增加了客户购买的可能性!)

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    心:用心搭建沟通

    鼓励“走心”的广告素材,微信广告团队致力和广告主携手打造好的广告产品体验。(例如以下文案,谁说房产文案不走心?)

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    当然,如果仅仅认为朋友圈广告只是单纯的投放,你就图样啦!

    因为,在朋友圈,用户可以:

    通过领取商家卡券,迅速成为其会员,引流消费

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    还可以

    成为活动的参与者,互动、评论甚至是分享

    更可以

    因你生动的H5页面而停留,触发用户销售

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    看过了上面的介绍,小主们是否心动了呢?是否内心还有这样的疑问:

    微信广告都有哪些形式?

    如何开户投放微信广告?

    朋友圈广告如何申请投放?

    微信广告效果如何?

    如何在广点通系统中投放微信广告?

    别着急,咱天擎天拓拥有专业的TSA营销团队,团队成员均拥有丰富的微信营销推广经验!

    拨打咨询热线:400-6789-668 ,专业解答小主们的疑惑!

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